The color world of RSP
Colors convey values, emotions and recognizability. The RSP color scheme supports a consistent brand presence across all applications – from print and digital media to product labeling. The following colors and accents are an integral part of the corporate design.
Primary colors
These colors form the central color spectrum of the RSP brand.
| Color name | HEX | RGB | Pantone | Application |
| RSP Orange | #FF7100 | R 255 / G 113 / B 0 | xxx | Accent color, buttons, CTAs |
| Light orange | #FFBA66 | R 255 / G 186 / B 102 | xxx | Area color, secondary accent |
| Black | #000000 | R 0 / G 0 / B 0 | xxx | Standard for texts |
| White | #FFFFFF | R 255 / G 255 / B 255 | xxx | Default background color |
Secondary and accent colors
These colors expand the design system with functional and creative possibilities. They should be used selectively and sparingly, e.g. for structuring, tables, info boxes or product labeling.
| Color name | HEX | RGB | Pantone | Application |
| Copper | #826F60 | R 130 / G 111 / B 96 | xxx | Accent color |
| Sand | #D9CAB7 | R 217 / G 202 / B 183 | xxx | Accent color |
| Green | #05B981 | R 5 / G 185 / B 129 | xxx | Functional color |
| Anthracite | #636E6F | R 99 / G 110 / B 111 | xxx | Texts, accent color |
| Red | #DB3D1F | R 219 / G 61 / B 31 | xxx | Functional color |
| Light gray | #BFC4C4 | R 255 / G 255 / B 255 | xxx | Accent color |
| Medium gray | #909899 | R 144 / G 152 / B 153 | xxx | Accent color |
Color coding and hierarchy
If you use colors in presentations, software interfaces or infographics, please take note:
Orange (#FF7100) stands for RSP. It is the only 100% brand-carrying color.
Green (#05B981) indicates sustainability and future topics. It is also intended as a functional color for confirmations and notes.
Red (#DB3D1F) is only intended for warnings or critical information.
Copper, sand and gray are used for tonality and background design.
🛈 Important: Please avoid using shades outside of this defined palette in order to maintain brand consistency.
Technical information
Color profiles:
For printing: CMYK color conversion based on Pantone 1505 C/U (for RSP Orange)
For digital: sRGB / HEX
Use in Office, web and design software:
HEX: For websites and PowerPoint
RGB: For Office programs
CMYK: For printing and typesetting
